The photos you share on Instagram, the images displayed on your website and the actual photos of your products and services create an impression — one that can increase conversions, or one that can turn leads away.

Are you booking dream clients or are you struggling to book at all? Or maybe you’re booking clients, but they’re not the dream team you envisioned yourself working with.

I get it, and as a photographer who books my own clients, I know exactly how it feels. But let me tell you, brand photography can make all the difference.

When you invest in brand photography, your audience notices. They’ll see how cohesive your brand looks on Instagram and on your website. They’ll want to follow along just because your brand looks so dang good. Once you’ve got a following, well, it flows much more easily from there. (Bigger email lists, more eyes on Instagram, more conversions…)

Small business branding photos create trust.

It doesn’t matter what you do or who you want to attract, having stunning brand photography can make quite the impression. When potential clients see that you’ve got your act together on Instagram, and that it actually matches your website too, they’ll equate that to your level of professionalism. They’ll be more likely to trust you because you have striking, custom images and not just stock photos.

Custom brand photography attracts the right clients.

Stock photos, or even the ones you spent hours editing from home after persuading your partner to snap some photos, don’t quite make the cut. The right brand photos consist of not only beautiful images, but strategy too. With a brand photographer, you can deep-dive into who you want to serve, the solutions your business provides and more. From there, you won’t just take photos, but you’ll capture images that serve a purpose — to bring the right clients to you.

The importance of brand photography for specific niches:

Here are a few different examples that illustrate the importance of custom brand photos.

Brand photography for wedding planners, florists & invitation designers:

Your brides are looking for a vision that matches hers. If you have photos of dark and moody weddings — but your style is more minimal and bright, you’re going to attract the wrong clients, and then have trouble working with them too. Instead, think of how empowering it will be to have custom images that perfectly align with your vision, and the clients you want to attract.

The issue with wedding vendors is that often times, you’re resigned to using the images from the photographers who have been involved in the same weddings. However, if these images don’t match the type of weddings you’d like to work with, you’re going to get caught in an endless loop of attracting the wrong bride for the wrong style of wedding. Cut the cycle off by producing your own images and attracting the right clients. From there, it’s more likely that your clients will choose photographers who will create imagery you’ll love using on your site! One branding photography session can result in an endless amount of on-par brand photos from the resulting work.

Brand photos for creatives (copywriter, graphic designers)

The same goes for copywriters and graphic designers. In this creative field, especially, clients want to see your work and process in action. Although the work you do is custom for each client, you can still produce brand photos that attract a certain style. Do you want to work with clients who are interested in a muted, sleek design or something more colorful?

Use brand images to your advantage by displaying the type of work you’d like to do. Plus, you can take images that portray your process — from reviewing color palettes to working at your desk, brand photos add transparency to your business.

Selecting a brand photographer

When it comes to choosing your brand photographer, keep the following in mind:

• Does their style in editing match your vision and brand style?
• Do their services include brand strategy? If not, are you comfortable creating a strategy they can follow to produce images with?
• How many images do you need and for what platforms? (Website, Instagram, PDFs) Along with that note, do you need horizontal or vertical images? Most websites need a majority of images in a horizontal format.

Loving these tips on the importance of brand photography? I’d love to work with you! As a brand photography client, I’ll help you plan the session that you’ve been dreaming about. We’ll come up with a vision board, develop a strategy and then take photographs that beautifully document your work and brand.

Interested in working with me to take personal branding photos? Let’s talk. Reach out here!